About Us

Learn more about the ChoiceOne difference

Our Purpose


We deliver superior care that improves the quality of life of every patient, every day, setting the standard by which others in the healthcare industry are judged


To be the preferred choice for delivering a better healthcare experience

Our Guiding Principles


Value feedback and transparency by providing clear insight into our actions and priorities


Embrace our shared commitment to deliver exceptional care and an extraordinary patient experience


Embody and continually demonstrate that we genuinely care for all patients and teammates

A Message From Our CMO

Thank you for visiting the ChoiceOne Urgent Care website! Through my 10-plus years working in urgent care, I have seen quite a few changes in the industry.  I have also seen many things stagnate. At ChoiceOne, we intend to break the mold of how patients receive care. Through our partnerships with academic healthcare systems and community hospitals, we will be able to provide an integrated healthcare experience that includes coordinated care between our ChoiceOne providers, your primary care physician and specialists. Additionally, at ChoiceOne we are very focused on your experience at our center. From the ability to set your arrival time online using OnePass to scheduling follow-up appointments at the center or with any necessary specialists; in-house medication dispensing; transmitting prescriptions electronically to your pharmacy; and sharing medical records with your physicians, our goal is for you to have a better healthcare experience than anything you are used to.

– Dr. Scott Burger

ChoiceOne’s Core Values

  • Respect for Patient’s Time

  • Personalized and high quality care

  • Effective and consistent communication

  • Emphasis on our TEAM culture

  • Comforting and Spa-like environment

  • Passion for total well being

We value strong leadership, participation and passion by all team members. ChoiceOne team members ensure sensitivity and awareness of all different scenarios by capitalizing on our communication. We strive to fully understand our patients from all areas emotionally, mentally and physically to create the best healing plans.

How is ChoiceOne different from other urgent care facilities?

By making an exceptional patient experience our first and highest priority.

Every ChoiceOne Urgent Care is affiliated with a hospital system. This means we are fully integrated into your health care community, offering a less expensive option to an Emergency Room visit, after hours care for you and your family, and convenient access when you’re sick or injured with immediate communication to your primary or specialty care physician.

Watch this 3 minute video to see how it works:

Partners in Your Health

ChoiceOne is committed to treating each patient individually through the priority and focus of complete care.  We are fortunate to partner with health care systems that shares in our mission.  ChoiceOne has a relationship with the local hospital system to communicate and coordinate the proper care with a network of specialists and Primary Care Physicians.  This helps ensure that we deliver the highest quality care.

Read more about our partnerships.